Problem (Was)
Transitioning from marketplaces to their own Yandex.Kit site, the catalog failed to address buyers’ goals and online purchase fears.
Solution
- Intent-based catalog navigation (commuting, weekend rides, heavy loads)
- Custom visual narrative banners bypassing CMS limitations
- Dual sales funnels handling core conversion objections
Result
- Marketplace independence: a standalone site driving both online and offline leads by proactively addressing buyer objections.