Ulyana Kirp

I help businesses stand out from competitors and boost conversions. I map out clear user journeys, craft persuasive copy, and build websites with clean code or page builders

Design is not just what it looks like

and feels like.

Design is how it works.

Steve Jobs

What I do

A landing page in 1 day, built on code & modern stack

  • One clear offer, one traffic channel
  • Structure and copy for a focused message
  • Clean design + code in 1 day
  • Ready to launch immediately

A site built on strategy and positioning — that guides the customer to an inquiry

  • Business and audience analysis
  • Competitor and positioning research
  • User journey, copy, and page structure
  • Custom design and development from 2 weeks

I’ll find where your site loses customers and leads — and fix it

  • Audit of your current site analytics
  • Funnel analysis — where customers drop off
  • Targeted changes to structure and copy
  • Measurable conversion improvement

I build online stores — your own sales channel

  • Full product catalog with filters and search
  • Cart, checkout, payment integration
  • Mobile-first, fast performance
  • Admin panel for orders and inventory

Discuss this service

Leave your contacts and I will get in touch

Cases

Website Development

«Techexpert» Distributor Website

techexpert-kodex.tilda.ws
UX StrategyB2B Copywriting#Tilda#CustomCode

The Problem

An outdated site failed to reflect official distributor status, listing dry tech specs instead of clear business value.

Solution

  • B2B audience analysis and reframing tech features into tangible client benefits
  • Customer journey design featuring friction-free micro-conversions
  • Tilda development with custom code: blueprint grid background, interactive map, and dynamic animations

Result

High-trust B2B platform that builds brand authority and addresses buyer objections before the first sales touchpoint.

Conversion boost

Website Conversion Optimization for «Progolos» Vocal Studio

progolos.pro
UX StrategyCopywriting

The Problem

The site did not address beginners’ main fears, and the structure had no intermediate actions for cold traffic.

Solution

  • Audience psychological barrier analysis
  • Step-by-step objection-handling CJM
  • Micro-conversion triggers addition

Result

4×

site-to-lead conversion grew

−68%

cost per acquisition (CPA) dropped

E-commerce Development

Customer Journey Optimization for a Bike E-commerce Store

grom.bike
UX StrategyCopywritingDesign

The Problem

Transitioning from marketplaces to their own Yandex.Kit site, the catalog failed to address buyers’ goals and online purchase fears.

Solution

  • Intent-based catalog navigation (commuting, weekend rides, heavy loads)
  • Custom visual narrative banners bypassing CMS limitations
  • Dual sales funnels handling core conversion objections

Result

Marketplace independence: a standalone site driving both online and offline leads by proactively addressing buyer objections.

Website Development

Custom-Coded Website Development

creator.ulyanaweb.ru
UX StrategyCopywriting#CustomCoded

The Problem

Case studies and expertise were scattered across social platforms and drives, failing to convey methodology and depth. The creator lacked a unified touchpoint for potential clients.

Solution

  • Designed the site concept, layout, copywriting, and case study packaging
  • Coded the site using React + Node.js with dynamic animations
  • Built a clear customer journey: from understanding the workflow to reviewing cases and submitting a request

Result

A single personal brand hub that saves time on client qualification and boosts deal conversion through process transparency.

MVP Development

Telegram Mini App for Contextual English Learning

t.me
Product DesignProduct ManagementUX/UIReactVite#TelegramMiniApp

The Problem

Traditional flashcard apps force isolated vocabulary memorization, leaving learners unable to use words in real-world conversations.

Solution

  • Conducted user problem research (Problem-Solution Fit) to design a context-first learning concept
  • Mapped out a friction-free user journey (CJM) and clean UI/UX layout
  • Built and deployed a full-stack Telegram Mini App integrated with a custom database

Result

A launch-ready EdTech MVP featuring spaced repetition for learning practical phrases in context.

How I work

01

Discovery & Research

I analyze your product, audience, and competitors to identify key buying triggers and customer objections. This shapes a clear user journey designed to maximize lead conversion.

02

Funnel & Copy Strategy

I map out the page architecture, design the customer journey (CJM) toward the call to action, and write persuasive, conversion-focused copy.

03

Design & Development

I create a custom design that strengthens brand trust and drives the right emotional response, then build a fast, responsive site using clean code or page builders.

04

Testing & Launch

I set up analytics, basic SEO tags, a sitemap, and a 404 page. I test loading speed, responsiveness, and element logic to ensure a flawless launch.

I’ll find why your current site isn’t bringing leads, or design a new one from scratch

Let’s discuss it and I’ll propose a strategy for your task — in chat or on an online call

FAQ

You can always build a site, draft structure, and create visuals using AI agents. But no one except a human can hold the full system of your business in mind, nor understand the subtle logic of human purchasing decisions—what they feel when reading copy or seeing site visuals. AI will not extract real meanings from your head and will not design a funnel structure based on your clients' behavior.

A high-quality website pays for itself because I design the funnel and write copy tailored specifically to your business goals, competitors, and customers. If your budget is tight, there is no need to go into debt. We can start small—with a targeted audit offering concrete recommendations, a funnel and strategy consultation, or a fast-coded website. This will generate your first inquiries, which can fund a larger project later.

Partly, yes. But I work more with structure and meaning. First, I design the funnel logic: deciding when to address a client’s fear and when to show a case study. Text and copy are just tools I use to fill in that structure.

I never design blindly. First, we approve the site concept, colors, typography, and what the site should communicate visually. The design is built based on that concept. This means the design is created based on logic and rules, not subjective tastes, so the final design won’t be a surprise since we approve and coordinate it beforehand.

No. I don’t take on projects if I don’t believe my services will pay off. My area of strength is B2B, complex services, and high-ticket products where clients make decisions rationally, compare, and hesitate.

No, and often that’s a mistake. If the site works fine technically and doesn’t lag, there’s no need to scrap it and spend money on a new design. Simply rewriting headers, changing block logic, and updating calls to action is enough. This costs significantly less, takes a week, and yields results immediately.

I don’t guarantee a specific conversion rate. If someone guarantees you a 10% conversion before launch, they are lying. Too many factors influence this: traffic quality, competitor activity, your product/service. I guarantee I will remove all semantic barriers that make people close your site right now. After that, we’ll optimize the numbers using analytics.

You can always build a site, draft structure, and create visuals using AI agents. But no one except a human can hold the full system of your business in mind, nor understand the subtle logic of human purchasing decisions—what they feel when reading copy or seeing site visuals. AI will not extract real meanings from your head and will not design a funnel structure based on your clients' behavior.

A high-quality website pays for itself because I design the funnel and write copy tailored specifically to your business goals, competitors, and customers. If your budget is tight, there is no need to go into debt. We can start small—with a targeted audit offering concrete recommendations, a funnel and strategy consultation, or a fast-coded website. This will generate your first inquiries, which can fund a larger project later.

Partly, yes. But I work more with structure and meaning. First, I design the funnel logic: deciding when to address a client’s fear and when to show a case study. Text and copy are just tools I use to fill in that structure.

I never design blindly. First, we approve the site concept, colors, typography, and what the site should communicate visually. The design is built based on that concept. This means the design is created based on logic and rules, not subjective tastes, so the final design won’t be a surprise since we approve and coordinate it beforehand.

No. I don’t take on projects if I don’t believe my services will pay off. My area of strength is B2B, complex services, and high-ticket products where clients make decisions rationally, compare, and hesitate.

No, and often that’s a mistake. If the site works fine technically and doesn’t lag, there’s no need to scrap it and spend money on a new design. Simply rewriting headers, changing block logic, and updating calls to action is enough. This costs significantly less, takes a week, and yields results immediately.

I don’t guarantee a specific conversion rate. If someone guarantees you a 10% conversion before launch, they are lying. Too many factors influence this: traffic quality, competitor activity, your product/service. I guarantee I will remove all semantic barriers that make people close your site right now. After that, we’ll optimize the numbers using analytics.