Ulyana Kirp

for Техэксперт

«Techexpert» Distributor Website

UX Strategy · B2B Copywriting · #Tilda · #CustomCode

Stack: Tilda + Custom Code

Problem (Was)

An outdated site failed to reflect official distributor status, listing dry tech specs instead of clear business value.

Solution

  • B2B audience analysis and reframing tech features into tangible client benefits
  • Customer journey design featuring friction-free micro-conversions
  • Tilda development with custom code: blueprint grid background, interactive map, and dynamic animations

Result

  • High-trust B2B platform that builds brand authority and addresses buyer objections before the first sales touchpoint.